Who Uses When

Same roadmap.
Different superpowers.

When gives everyone in your org clarity on what ships when. Here's what that means for each role.

Product Manager

The scene

Leadership asks "when does X ship?" You need to check Jira, cross-reference with the Notion doc, then confirm with the engineering lead. By the time you have an answer, the meeting has moved on.

"I spend half my time translating Jira into slides for stakeholders."
With When

Point at the screen. Everything's there. When leadership asks "when does X ship?", you don't need to look it up. No translation needed. No "let me get back to you."

Engineering Lead

The scene

A stakeholder wants to ship a feature two weeks earlier. You know things will slip—other work depends on this, the team is already stretched. But explaining all that in words sounds like making excuses.

"If you want this sooner, something else moves. Let me show you what."
With When

Drag the task. Watch the ripple effect. Three other items turn red. Point at the screen: "This is what moves. Which one matters less?" Decision made in 30 seconds, with eyes open.

Marketing

The scene

You've built a 6-week launch campaign around a feature dropping March 15th. Press briefings scheduled. Ads booked. Then you discover in a random Slack thread that it slipped to April. Three weeks ago.

"I built a whole launch plan around a date that changed three weeks ago."
With When

The roadmap moves, you get notified. No more "nobody told me." Plan campaigns around what's actually shipping, not what was planned six months ago. When something slips, you know immediately.

Head of Product

The scene

You have 4 PMs, 6 squads, and a vague sense that someone somewhere is working on something important. Your weekly sync is 90 minutes of status theater where everyone says things are "on track."

"We have 8 teams. Nobody knows what anyone else is doing."
With When

Every team on one map. Dependencies are visible. The 90-minute meeting becomes a 15-minute exception review. The all-hands finally has a roadmap everyone trusts. Alignment becomes visible, not assumed.

CEO / Founder

The scene

Board meeting in 3 days. You need to know where you are on the three initiatives you promised last quarter. Your CPO gives you confidence. Your CTO gives you caveats. You have no idea who to believe.

"I sit through 45-minute status updates and still don't know when we ship."
With When

Glance at the screen. See where everything is. Not the optimistic version, not the pessimistic version—the actual version. Ask the right questions. Make decisions faster. Move on.

Board Member

The scene

Quarterly board meeting. The CEO presents a beautifully formatted roadmap slide. Same format as last quarter, completely different dates. You ask "what changed?" and get a 10-minute explanation that explains nothing.

"Every quarter I get a different slide deck with different dates."
With When

One link in your bookmarks. Always current. When you sit down for the board meeting, you already know what's real. You ask sharper questions. You provide better governance.

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